7 Magic Words

A few years ago, I attended an IGO meeting at CARQUEST headquarters in Raleigh and ran into John Bush, the Executive Director at Wheels4Hope. Wheels4Hope is a Raleigh-based nonprofit that provides low-income families and individuals with reliable, affordable vehicles, which is very often a critical component of getting and keeping a job, fulfilling family obligations, and pursuing new opportunities.

From Your Shop to Your Marketing Agency, Success Still Comes Down to Customer Service

Over the years, shop owners have told me dozens of different stories for why they are skeptical of online marketing, investing in a great website, and yes, sometimes the internet altogether. Regardless of their specific story, these shop owners all have one thing in common: Poor management of their marketing efforts. Whether you’ve hired a

Blogging Is a Sideshow, Not the Main Event

Blogging has been a legitimate part of any Search Engine Optimization (SEO) strategy for quite some time.  Google and other search engines have always appreciated the creation of unique and topic-relevant content.  The trick with blogging has always been to stay consistent and to be able to create interesting content. As with everything on the

The Hidden Costs of Marketing

“You get what you pay for”, is a phrase many of us have used at some point to explain our pricing to a customer. Also, that phrase is common when trying to help a friend realize they made a dumb decision based on price and your happily pointing the fact out. That’s not an example

The Prima Donna

The Prima Donna definition: a vain or undisciplined person who finds it difficult to work under direction or as part of a team Whether you are in the auto repair, collision, tire, transmission or other automotive related business, you have experienced a prima donna. If you’ve been in the business long enough, you’ve undoubtedly hired

The Best Time to Start!

Do you have projects that are not moving forward? You are not alone! This is my first blog post on my new website that has been on my project list for a very long time. I guess I could take the cobbler and his shoe excuse and say my website is the last on the