“No mobile? No Rank” Say Google
The deadline for creating a mobile experience for your website is approaching. April 26, Google will unleash its algorithm, which will separate those who heeded the warnings to create a mobile-ready experience for their website from those who did not. Google has been issuing a not-so-subtle warning over the last year: improve the user experience, or take a penalty. It should be no surprise that Google would take this approach. Over 50% of website traffic is now coming from some type of mobile device. Improving the user’s experience has always been Google’s first priority. Forcing marketers to upgrade their websites helps separate the serious and deliberate from the casual and complacent. With competition heating up for first page position in the automotive industry, this algorithm should give an advantage to those who’ve been following the latest trends in website design.
Having both a standard website and a secondary mobile version is still acceptable to avoid any negative impact. A few years ago, separate mobile websites were necessary as other design options were still being developed. Today, a secondary website is not necessary and makes the website clunky and outdated. It has always been difficult to design a website to look good and be easy to use on mobile phones, tablets and desktops, but now with responsive design, website developers can accomplish this goal and make Google very happy at the same time.
Google defines mobile friendly as:
- It avoids software that is not common on mobile devices (like Flash),
- Uses text that is readable without zooming,
- Sizes content to the screen so users don’t have to scroll horizontally or zoom,
- Places links far enough apart so that the correct one can be easily tapped.
Google offers a website to test your mobile friendliness! Click below, and if you `don’t pass, don’t wait another minute to get help! www.autoshopsolutions.com